What is social media and social media marketing?
Social Media as defined on Wikipedia: Social media is the democratization of information, transforming people from content readers into content publishers. It is a shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers. Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Our Services Page Social media can take many forms, including internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies such as blogs, picture-sharing, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP, to name a few. Examples of social media applications are Google (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last .fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality) and Flickr (photo sharing).
With social media – the audience is part of the creative process, and has a hand in the generation of content. What does this mean for you and for your business? Well the foundation of social media marketing is about building relationships. Social media sites have made it easier than ever to connect with people on a much deeper level than was possible a few years ago. For some of us that use social networking applications like Facebook, we “know” more people than we have ever actually met in person. These new “relationships” are are typically based on common business interests, they are reinforced and extended by social networks, bookmarks, comments and a host of other activities.
What does this mean for your business? Well, business opportunities also seem to increase as online collaborations widen and deepen. These business opportunities usually come in form of direct sales, great referrals, or increased exposure which could lead to increased business. All because it’s very easy to collaborate and share information on social sites. And this can be as simple as answering a question on LinkedIn Answers, Digg-ing someone’s blog entry, or writing a book review that everyone in your Facebook network can see. These actions provide the context missing from the algorithms and formulas of the search engines, giving social sites an extra dimension that needs to be understood by people wanting to connect with other people, regardless if it’s for business or personal reasons.
So don’t overlook the importance of social media to your business right now, as well as in the future. Having your websites search-engine optimized is important to being found on the Web. But take a closer look at those search results and you’ll probably see a growing number of links from social sites being included.
If any of this sounds overwhelming, we can help. At Next Level Consulting we specialize in developing and implementing the right social campaign for your business, at the right price. Our goal is to “keep it simple and affordable”. Contact us to set up a time for a free consultation on how we can help you to leverage social media to get your message/brand/business out and generate client leads and sales of your products and services today!