We have all been there. You spend a ton of time researching and preparing surveys to see exactly what it is your audience is interested in. You work on a content outline, flesh out what you think is an amazing webinar, only to have no one show up. It really does suck, right? Here you are thinking you have just created the best webinar since creation of the Internet and absolutely no one shows. What I have outlined below are my top 7 ways to get more people registered and actually LIVE on the webinar when you launch it. These techniques have worked for past clients, so I thought I would share them here with you today.
Once you’ve taken care of the basics of setting up and promoting your webinar, there are a variety of ways to enhance engagement from your ideal audience. Try some or all of sevn suggestions—and see which ones work best for you. Share your experience in the comments. I would love to hear from you!
1. Make Sure Your Webinar Contains at Least One Priceless Takeaway
Even if an attendee declines your offer at this time, make sure she becomes your subscriber and remembers your name by including at least one high-value takeaway piece of information—something that will be transformative in moving her closer to where she wants to go.
2. Provide Suggested Promo Emails for Your Affiliates and Co-Hosts
Write promotional emails for your webinar and present them to your affiliates and co-hosts as “suggested promo emails”. Your goal is to make it as easy as possible for guests and affiliates to promote you!
3. Give a Mini-Taste of Your Webinar
Try out your webinar software by recording a mini-webinar. Try sharing one simple tip or technique. Offer this to your email list. Gauge their responses to it—and put a sign up for your main webinar right in the mini-webinar presentation page.
4. Get Others to Promote your Webinar
If you are new to presenting webinars, acquiring a recognized expert as your guest, co-host or co-presenter is a powerful way to boost the appeal of your webinar. Ask those you already know and follow—and be prepared to prove how efficiently you will promote their presence in your webinar.
5. Give Away for Free What Others Are Charging for
Is there a really hot topic right now that your competitors are charging high-end prices for? Offer a webinar showing your audience how to do a significant portion of what’s being taught for high prices—free. Then use this as a promotional tool for promoting one of those high end courses as an affiliate.
6. Let Peers Know You Are Looking for Guests
Put a section in your website clearly soliciting guests for your regular webinars. Use an “Application Form” tailored to be convenient and useful to both you and potential guests. Suggested fields include “Time Frame Available” “Do you Have a Launch Happening Soon?” and, of course, “Topic (be specific)”.
7. Create Evergreen Promotional Material for Your Regular Webinar Series
Don’t just create a landing page: Create a newsletter signup, a regularly-updated schedule of upcoming guests, an archive of past webinars, promotional emails for affiliates—and on top of such evergreen resources, do an awesome job of promoting each and every guest through email, social media and a blog interview.
I hope you find these tips helpful and please feel free to share your own experiences in the comment section below.
Wishing you much success,