Procrastination is the practice of carrying out less urgent tasks in preference to more urgent ones, or doing more pleasurable things in place of less pleasurable ones, and thus putting off impending tasks to a later time, sometimes to the “last minute” before the deadline.

Many business owners and entrepreneurs struggle with procrastination.  Usually it involves a task which they either lack the necessary skillset to complete, or it’s just something they have “fear” around completing.

A perfect example of the fear mindset is the sales call.  You can’t run a business online and never pick up the phone.  That might be the case for those of us who have product-based businesses, but when you offer services, you need to make follow-up and sales calls.  And if you don’t have a comfort level with completing or closing sales, you will put it off.  Let’s be honest.  It will never be at the top of your to-do list.  And because you don’t make it a priority, it won’t get done and all that does is create more stress and fear – which leads to, more procrastination.

Now let’s talk about lack of skill-set.  This is not to say you are not absolutely amazing at what you do.  You have amazing gifts to share with the world, BUT – you don’t know how to create a web presence, let alone edit a website.  You know nothing about how to manage social media, in fact it all seems like a huge waste of time to you.  So what happens?  You don’t move forward.  Your site is either a mess, or you don’t have one to begin with.  And your social media presence is seriously lacking.  Contrary to popular belief, you can convert your social media connections to sales and new clients.  It takes a strategy and consistent effort, but it can be done.

So now what?  How about you hire a virtual assistant?  Finally just bite the bullet and do it.  The same way you are trying to convince your own clients to “buy-in” to what you offer, you need to be able to make that same investment in yourself and your business.   Here’s what happens once you do:

  • You free up your day to provide quality support to the clients you already have
  • Your website, your copy and your social media can all be edited and updated by someone who can do it in a third of the time it took you
  • Your new professional online presence will begin to attract the clients who need your services
  • You have more time to spend with your family and friends because you are no longer struggling to complete the tasks you hate, or don’t know how to do

This is what a virtual professional does for you and your business.  We help you to create more, connect more and earn more.  Why are you still hesitating?  Just do it.  And watch your business grow.