Have you ever just FREAKED OUT and wondered how you were going to get something done? And when I say freaked out, I mean a complete panic attack, where you have to place your keyboard to one side, so you can actually put your head on the desk to keep from passing out? It seems as though I do that almost on a weekly basis lately, you would think I would be used to it – but I am not. The worst is when you are really under the gun, or running so behind with a task or project, that you are sitting there asking yourself, “Why the hell am I doing this?”
Case in point, yesterday I was juggling ALOT. I was working from home for the day job and by the time I logged off that laptop and turned on my home PC, it was close to 6:30 and I had been online since 8:30 that morning. This meant I was up at 6am, to make coffee, walk and then feed the dog, etc. I don’t know about you, but I am not an adult until I have had a minimum of two cups of coffee. Getting back to my panic attack, I hadn’t had much for lunch that day and breakfast was a banana – that meant I wasn’t thinking clearly when I logged into my MailChimp account. I was annoyed as usual because I had to remember which account, which user ID and which password. I had just started a whole new MailChimp account for my new website. While I had a small list in AWeber, I had never really done any marketing and decided to skip the monthly expense and just start fresh. What I had forgotten was that I had already set up a MailChimp account, once upon a time and never used it. So every time I went to do something, I was forced to ask myself which account I wanted, which was the new vs the old. In my complete delirium caused by stress and lack of food, I decided I was going to delete that old account once and for all. Are you still with me? You know what I did right? I logged into the NEW account and promptly deleted it. And it was only when I went to make some newsletter updates that I realized my mistake and when I tell you I actually thought I might pass out – I really came quite close.
Monday’s is my day to distribute my “Cool Resource“, which a worksheet, or checklist that you can just download from that specific page on my site – no opt-in necessary. I do this because I know what a pain in the ass it is to opt-in all over the place for things that you can really see the value of having, but you get it and it’s useless. I WANT to provide that kind of content, the kind that subscribers want and will USE. To that end, I make it as easy as possible, because hey – you have to come to my site to do it and well maybe….you poke around, you read a blog post or two, or you decide you like my site set-up and want something new for your blog or business (see, there is a method to my madness).
Well, I make it even easier for my subscribers. If you opt-in to get my free Instagram report and give me permission to send you my weekly newsletter – then you automatically receive the download link to the cool resource in the newsletter. It’s like a “gentle reminder” to come a visit me once per week. Getting back to the reason for this post – I really thought that this was the end for me. I convinced myself I was an idiot, I would never get the newsletter out, I would lose the whopping 8 subscribers I had and my new blog would be ruined. I could have quit right then and there and just went to sleep. Instead, I got up, made a cup of tea and decided the newsletter was going out and I was going to fix the opt-ins on my website and that was that. And once I let go of all of the fear and anxiety I had built up in my head over the situation, that is exactly what I did. I re-created the newsletter template and got that out. I then went in and created new API keys, so I could add them to my site, so the opt-ins would go back to working. It took me about a little over an hour to do. It wasn’t hours of blood, sweat and tears. WHY do we do that to ourselves?
It wasn’t perfect, but it was good enough and what was more important to me was that I was consistent and creating habits that would show my subscribers that I meant business and they could count on me. Next time you find yourself in a similar situation – take a deep breath, walk your dog, make tea – whatever you need to do that will allow you to have some perspective. Stop making mountains out of molehills. It’s not that serious. We all have amazing gifts to share – so share them already. Will it take time? Yes. Will it be hard? At time, yes. Will it be worth it? Abso-f&*king-lutely!