Viral marketing is one of the biggest keys to attracting new customers. Most businesses don’t take advantage of this like they should. What does viral mean? It’s essentially where other people recommend your product or website to others. It’s another word for referral advertising.
The great thing about it is that it doesn’t require any additional expenses on your part. And if your prospect or customers provide word of mouth advertising, this will give you more credibility. This is because what others say about you matters more than what you say.
So how do you make your marketing viral? Here are six of the best ways:
#1) Offer incentives
One way you can instantly get more opt-ins for your newsletter is to offer a reward for somebody who gives you friends’ emails. For instance, you could provide a free eBook, or give $20 off the purchase price if they recommend others to you.
Another strategy is to give out free eBooks with distribution rights. Make sure you not only allow, but actively encourage others to pass on the book to friends. You can give out the eBook on your site, or sell it for $.25 on eBay. Just make sure to include a link to your site in it.
#3) Give good free information
The best way to generate referrals is to give away a lot of valuable free information. A lot of times marketers don’t give good content with the free eBooks, because they are trying to save the best information for the product. The problem is, if your free content isn’t good, people are going to assume your paid content isn’t going to be worth it either. The free information is supposed to wet their appetite. This gets them thinking, “if the free information is this good, just imagine how good the paid stuff will be.”
#4) Give the eBook an interesting title.
If the title is boring, people aren’t going to read it. One way to make it interesting is to include lists. For instance, if you have an eBook about golf, you could title it the “10 most common mistakes beginning golfers make”.
#5) Site content
Probably the best way to go viral is to simply have good blog content. In many instances, other sites will pick up your content and post it on their sites. This will give you additional traffic without having to do any more work. However, you have to stand out from other sites for this to happen. How do you stand out? The best way is to incorporate your story into the niche. Most people writing about a particular topic have no personal experience in it, so if you do it will make you stand out.
#6) Submit videos to directories
Putting videos on YouTube and other popular video directories will encourage people to pass them around. Again, just make sure the content is good. The bottom line is, making your marketing viral is how to skyrocket your efforts. The best way to do this is to give away a lot of great free information.