Content is the foundation of the internet and thus any successful business provides an abundance of it. Unfortunately for many marketers, this means the re-purposing of the same old topics, ideas, and information. Google’s never-ending quest to ensure that quality content gets primary recognition on the search results means that today more than ever, it’s vital to your success to create consistently remarkable content.
Becoming a reliable source of quality information is about more than search engine results. It also positions you as a credible, trustworthy, and respected source online. Content can make or break your business. The key is to regularly generate excellent content.
So how do you create consistently remarkable content and what exactly does “remarkable” mean?
The Free Dictionary defines remarkable as 1. Worthy of notice. 2. Attracting notice as being unusual or extraordinary.
So you must write content that is unusual or extraordinary. No small task, right? Well, here are a few tips and strategies that can help.
#1 Be Passionate
It is darned near impossible to create consistently remarkable content if you have little or no interest in your topic. Sure – you might be able to create a few great pieces. However, to create them day after day you really do need to love your topic.
#2 Be Excited
When you’re writing your content, or creating your video or audio content, it helps to feel genuinely excited about what you’re saying. Your enthusiasm will most certainly come through. Your word choice and the information you share changes when you feel excited about your topic. If you can’t feel enthusiasm as you write, at least muster up a smile 🙂
#3 Learn, Connect, Grow
Content on today’s internet is all about sharing. People Pin, Tweet, Like and Share content to show their enthusiasm. Dive in and become part of the community. Learn something new every day about your industry. Connect with others who are involved in or interested in your topic. Share what you learn with others in the form of, yep you guessed it…remarkable content.
Being remarkable isn’t about being a highly skilled writer. It’s not even about being the best or most knowledgeable person in your industry. Being remarkable is about being excited to talk about your niche topic in new and interesting ways. It’s about giving each and every piece of content you create 100% of your attention, focus, and enthusiasm.
So the next time you sit down to brainstorm content ideas and to write content, think about what excites you. Think about how you can share that information in a way that will offer value to your audience. Great content doesn’t need to be lengthy and it doesn’t need to be complicated.
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