We know Twitter is an online social networking website. Many of us use it to update your friends and family on the happenings in your life. In fact, Twitter is a great online marketing tool. Whether you are selling a product or service, you can use it to increase your sales.
Many wonder how it is possible to make money with Twitter. The service is free to use, but you don’t get paid for using it. You can make money if you sell a product or a service. This is because you develop a following on Twitter. These individuals are called followers, but they are also your friends or your contacts. Messages are sent throughout the system.
When using Twitter to market or sell a product or service, proceed with caution. You do not want to outright sell, as you may be labeled as a spammer. Instead, do so subtly. For example, do you run a website that sells eBooks? If so, your message could say “It took weeks, but my website is finally complete. I sell eBooks. Checkout the website and tell me if you like the format.” This gets people to your website, but without you technically soliciting a sale.
You can also use @replies to market a website selling eBooks, or any other product or service. Say you receive a message that says “I wish there was an easier way to learn about making money online. There are so many websites to visit.” You can respond with “Hey, I have a website that has an eBook for sale on working from home. It has all the information you need in one place.” Since you are responding to a message, your aren’t outright spamming Twitter members.
There are multiple ways for you to use Twitter as an internet marketing tool and to improve your profits. The only problem is you must first expand your list of followers. Yes, your close friends and family are a good start, but they may already know all about your business and what you sell. That is why you need to expand your horizons, but how do you do so?
First, it is important to determine your targeted market. If you sell eBooks on a wide range of subjects, you will have a wide market. If you sell used kids clothes on eBay, your target market will include parents, and so forth. Once you know who your targeted market it, it is easier to find these individuals on Twitter.
As for how you can do so, the easiest approach is to join online communities. In keeping with selling kids clothes online. Join message boards for parents. Start conversations with other members. After a few days, make a post stating that you are a member of Twitter and are looking for other contacts. Say you want people to follow you on Twitter, but that you will follow them too. Not only do you get followers, but you get those in your targeted market.
Next, you can turn to the Twitter website itself. From the main page, you can click the “Discover,” link. Then click “Who To Follow”. Twitter will provide you with a list of people to follow based on your own profile and the people who are currently following you. Search for members with profiles online. Quickly scan a profile to see if a bio is present. If so, read it. What is the person interested in? Do you see other signs that classify them as a member of your target market? If so, make contact. This approach is time consuming, but it does work. Schedule in 15 minutes to do this once a day. Search 5 profiles. In one week, that’s 35 profiles and potential targeted prospects for you to connect with.
I have several free reports and worksheets which I offer for download via Twitter. One requires opting-in to my list. The other does not. Both have helped me to develop a targeted list of followers.
How are you marketing your business on Twitter today?