Welcome to TIMELINE TUESDAYS!
Check back every Tuesday to get an great tip on how to best leverage your Facebook timeline business page. If you would like to catch up on last week’s tip, here it is: Tip#5 – TOP APPS FOR BUSINESS PAGES WITH TIMELINE
Timeline Tip#6 – TIPS FOR USING PROMOTED POSTS:
Facebook recently launched a feature called “Promoted Posts” – which allows page owners to promote specific posts into a user’s news feed. But before you set up a budget, there are just a few things you should know:
- Facebook auto-generates the name of the ad with the post ID number. Therefore, it is essential, if only for your own sanity, to re-name the ad upon creation to easily go-back and reference. Try to be consistent when naming your ads, especially with promoted posts, to keep them grouped in the “All Campaigns” page (e.g., PromoPost – Post Name).
- Don’t forget to adjust your targeting! When you change the ad name for the promoted post, check the targeting too. Facebook, by default, targets not only the U.S., but a whole slew of other, potentially irrelevant countries from the Ukraine to Indonesia.
- Facebook now has an option to “Always promote my most recent post.” This may be a great option for some Facebook marketers, but it’s also gonna blow through your social media budget fairly quickly.
Join us every Tuesday to get the latest tips, videos and resources regarding Facebook’s timeline pages for business! And don’t forget to post your questions and comments on our Facebook timeline page.