Once you have chosen a niche market, it’s time to do some keyword research. This phase is extremely important, because you’re never going to get decent traffic without the right keywords.
When you go to a search engine to find something, you enter keywords. Let’s say you want to buy a red and yellow scarf. You would probably go to a search engine like Google and type in “red and yellow scarves” or something similar. This is a keyword.
Let’s say your blog is about golf. You would need to find keywords that people would be likely to search for within the golf niche, and then create articles on your blog based on those keywords.
Keyword research isn’t as simple as it once was. There was a time when you needed to choose exact keywords, and you had to ensure you chose the perfect keywords. Now that Google is focusing more on synonyms, things are a bit different. Now you need to make sure you’re choosing the right topics to write about, but specific keyword research isn’t quite as critical.
I still use the Google keyword tool to find keyword phrases:
https://adwords.google.com/select/KeywordToolExternal
But once I find my keywords, I don’t stick to those keywords specifically. I do still use them in my article/post titles, but I don’t worry about keyword density.
Let’s say I wanted to write about golf clubs. Some of the additional words and phrases I might want to include would be:
- Callaway (brand name)
- Putters
- Ping (brand name)
- Irons
- Woods
- Wedges
These are all considered synonyms by Google when it comes to golf clubs, so I would want to make sure to use them in any articles I wrote on the topic.
So remember, with a little extra effort, you will be well on your way to getting more traffic to your website each and every day. If you still aren’t sure about the whole keyword search concept – give us a shout! We would love to help get you started getting more traffic to your site and growing your business!
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