One of the most important parts of creating a successful blog is choosing the right niche. Most people simply create random blogs where they post about their lives and opinions, but these types of blogs rarely make money. You need to create blogs that have very specific angles. The idea is to drill down and find that target audience you an connect with – and eventually offer products and services to. Monetizing your blog should be your ultimate goal and to make that happen, you are going to need traffic.
Take a look at some of the most successful blogs. Perez Hilton makes a great living blogging about celebrities. John Chow has built an empire around a blog where he discusses making money as a blogger. These blogs are successful because they focus primarily on a very specific subject.
There are two main ways to make money as a blogger. You can make money by growing one single blog to massive traffic the way Perez Hilton and John Chow have, or you can build a large number of smaller blogs in less popular niches.
It is much harder to grow a single blog, and it takes a lot longer to become profitable, but once it is making great money you only have a single blog to maintain. You have to post very regularly, but it’s just one.
It’s easier and faster to start making money with smaller blogs, but you have a lot more to maintain. You can “set and forget” these blogs if you want, but they will make more money if you post regularly.
I recommend starting with several smaller blogs in the beginning. Avoid the extremely popular topics like making money, weight loss, credit, technology, celebrities, etc. Instead, stick with smaller niches that you can dominate. To give you an example, I maintain a blog here on the Next Level site which focuses on online business resources and tips. I also contribute regularly separate blogs on membership website communities and women business owners.
You can always move into more competitive topics later, once you are making enough money to live on with your smaller blogs. For now, go for the low-hanging fruit.
Try to stick with niches you’re either interested in (because they will be easier to write about), or niches you know are “desperate niches”. Desperate niches are those in which people are desperate to solve problems. Such niches include insomnia, household pests, garden pests, acne, migraines, etc.
If you are still not sure about how to get started, or if you need help getting focused on who your niche market is – please schedule some time with us today! We would love to help!
Schedule Your Consultation
Follow Us!