Google’s announcement in March that it was acquiring Next New Networks has created speculation about YouTube forging into the next dimension of Web video production and programming. Rather than creating its own original content, however, Google’s focus seems to be on improving the existing platform that has become so valuable for millions of online businesses. The acquisition has spurred a new program called You Tube Next that will leverage the expertise gained in the partnership by offering training in video production and audience development. The next few months promise to reveal plenty about Google’s long-range plans for YouTube and the future marketing value it will continue to provide for Web professionals.
(posted from Website Magazine)
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