I work with alot of new entrepreneurs and they all ask for the same thing – what’s the fastest way to earn some money on the internet. Some are coaches, others are authors, some are nutritionists and I have one harmonyum practitioner (don’t ask – just go to her website: www.lightislife.org – Hi Maria!). While I try and stress you need to establish your business and focus on building your foundation with processes and structure, let’s face it. We are all looking to do the same thing – make money. Some of us have visions of grandeur, while others just want to be able to support themselves and their families while doing something they love. So here are my thoughts on putting together a quick product that can help you to earn some income right away – provided you know how to market it correctly and don’t have expectations of earning millions!
Take a topic you are passionate (and knowlegable) about. Write up a list of 10-15 steps or tips in connection with your topic. These can be “step-by-step” instructions, or coaching tips – but it needs to be topic-specific and offer value to whomever will purchase and view the DVD. You shoot some video and have it transferred to a blank DVD. Just a few bucks spent for a one time expense. From there you can have the DVD duplicated with four-color printing on it and have it in four-color printed packaging which makes it look very professional for just a couple dollars each, but that’s just if you want to be fancy about it by using photographs. Otherwise, two-color printing will work just fine. (Resource: www.cdprintexpress.com)
Now your DVDs are ready to sell. From just over a dollar’s worth cost for production when you use two-color printing, you can mark up your product as you see fit. Charge $19.00 or $97.00 a copy, over and over again (depending on your market and your topic). Or produce a set of DVD’s and charge $495.00! The way to make a valuable DVD is to have it show and tell how to do something people want to do, or how to have something people want to have. You can come up with some ideas if you reach into your experience of things you have learned or discovered how to do.
This is the information age and if you put out the information, people are going to buy it up because they are hungry to know everything. Truth is that if you are currently selling printed how-to material, you can command a much higher price to provide that information in DVD format. Sell them your knowledge on a DVD. If you have PLR material just sitting on your PCs hard drive – stop wasting time! Read through it, edit as you see fit and RECORD it in either an audio or video format! Share the information and make some money doing it!
You can make your video look like it was done at a beautiful gorgeous place no matter what the surroundings you currently have. To set up your own amazing studio, get some florescent lights as they provide lighting without much extra heat or shadows, and set up a screen for your background. Put a light on each side of the camera pointing toward the screen. You will want to experiment in order to get the lights placed just right.
Now you have a clutter free background by using a screen, which could just be a sheet or curtain placed up. The secret to having any type of background you want however, is to invest in a chroma key green or blue screen. Also get and learn how to use video editing software that has chroma key effect. What chroma key effect does is replace the colored background with any type of background you want… even an image of the inside of a mansion! It is definitely the way to make a great impression.
Information DVDs are perfect products to develop. You can build your whole business around them. They are inexpensive to make, yet have a high-perceived value. They are heavily in demand, and are easy to sell for a profits. Rule of thumb – keep your niche audience in mind and add value whereever possible. Add in special bonus material, offer a free coaching session, add in special worksheets to help keep your viewer organized. Selling DVDs can add to you being viewed as an expert in your niche market, as well as adding to your list – so do it right!
Much success to you,
Lisa – Owner, Next Level Consulting & Virtual Assistant Services
“Delegate More, Free Your Time, Grow Your Business”
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