Posts made in March 30th, 2010

Tips for Writing a Press Release

Posted by Lisa on Mar 30, 2010 in Advertising On and Offline, business success | 4 comments

The word “Press Release” seems to scare most people to death. On top of that not many people take the time to even think of writing their own Press Release. We hope this brief article will help clear up some of the mysteries surrounding this simple form of marketing.   The first thing you have to remember is that a Press Release is a “news” item. It needs to “inform” people, NOT sell them something. For example, you are reading this report because you want to learn something that will BENEFIT YOU. You aren’t reading it just so you can buy something...